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PLMA’s annual private label/store brand show in Chicago in November comes as retailers are stepping up their game in the beauty space.
July 10, 2023
By: Christine Esposito
Editor-in-Chief
Private brand beauty products are resonating with consumers as retailers are raising the bar on their assortments and marketing endeavors. “The private brand beauty business is glowing,” said PLMA President Peggy Davies. Dollar sales of private brand beauty products increased 5% to $3.6 billion in all outlets for the 52 weeks ending June 18, 2023, vs. the same period the prior year, according to Circana. Many segments experiencing double-digit dollar sales growth. Women’s fragrances soar...
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